● USER PERSONA
Affiliates work with large volumes of performance data across multiple reports and dashboards as part of their daily campaign management and optimization workflows
Vitthal, 29
Performance Affiliate & UX Lead
Motivations
- Improve ROI and campaign performance
- Make faster, confident optimization decisions
- Streamline daily reporting tasks
Pain Points
- Large volumes of metrics can be overwhelming
- Switching between multiple reports slows workflow
- Inconsistent layouts or interactions reduce efficiency
User Needs
- Quick overview of performance metrics
- Consistent, predictable report structure
- Ability to spot trends and anomalies at a glance
● KEY INSIGHTS
Research revealed how users manage campaigns and analyze performance, uncovering key pain points and workflow friction
INSIGHTS
72%
Managing many metrics across reports makes it hard for Affiliates to quickly assess performance
INSIGHTS
64%
Affiliates struggle to instantly identify which metrics drive results and where action is needed
INSIGHTS
58%
Missing analytics, competitive offers, or required tools push Affiliates to external products, disrupting daily workflows
These insights clarify the main challenges faced in campaign management, reporting, and promotion processes, providing a foundation for design decisions and prioritization of product features