● USER PERSONA
Affiliates work with large volumes of performance data across multiple reports and dashboards as part of their daily campaign management and optimization workflows
Vinay, 30
Growth Strategist & Executive Director
Motivations
- Maximize cross-channel digital acquisition
- Build scalable, high-converting web experiences
- Drive data-backed marketing and product growth
Pain Points
- Fragmented analytics across multiple sales funnels
- Slow development cycles hindering rapid growth
- Lack of unified performance dashboards
User Needs
- High-level executive ROI and performance summaries
- Unified strategy across UX, design, and growth
- Rapid deployment of optimized landing experiences
● KEY INSIGHTS
Research revealed how users manage campaigns and analyze performance, uncovering key pain points and workflow friction
INSIGHTS
72%
Managing many metrics across reports makes it hard for Affiliates to quickly assess performance
INSIGHTS
64%
Affiliates struggle to instantly identify which metrics drive results and where action is needed
INSIGHTS
58%
Missing analytics, competitive offers, or required tools push Affiliates to external products, disrupting daily workflows
These insights clarify the main challenges faced in campaign management, reporting, and promotion processes, providing a foundation for design decisions and prioritization of product features